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Fintech company Rubique, demystifies complex financing processes and empowers individuals & SMEs by providing an easy & smooth access to finance through a wide range of credit cards & loan products thereby, making finance simple for them. Built on a proprietary matchmaking algorithm, Rubique's marketplace lending platform offers breakthrough features like - real time processing & online approval by direct integration with financial institutions’ systems reducing the processing time significantly. Data analytics performed on hundreds of data points on Rubique's platform assesses the creditworthiness of customers (loan origination qualification) bringing predictability by giving him eligible offers to choose from. Rubique offers the best of both worlds – marketplace for the customer to get choices(eligible) + an end to end fulfillment support just like any lender.